"Unique opportunity to work with a historically significant and internationally recognised brand (Piaggio) to develop design concepts that explore how to make the Vespa more visible in the Australian market. The theme of the brief is “VISIBILITY”.

To not only work with creative design strategies to maximise visibility for the Vespa, but to allow strategy to guide the aesthetic and conceptual direction of deliverables. Ultimately to create a strategy focused on the notion of re-branding and maximising visibility of both history (Vespa means Wasp), marketing efforts and the product itself.